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Everyone has an opinion. And thanks to the Internet, everyone’s opinion can now be heard in form of online reviews that can remain online indefinitely. And while Yelp and Yahoo! aren’t websites to ignore, poor Google ratings can do your funeral home permanent damage. If your funeral home receives a less-than-flattering Google review, here are …Continue Reading
For businesses attempting to reach consumers, feedback from online reviews of your products and service spreads the word in a way advertising can’t. And, as an added bonus, the reviews can dramatically raise a website’s visibility in search engines. Reviews and star ratings are often cited in search results. A Google search for “Los Angeles …Continue Reading
Our average funeral home client gets calls from families within one to 50 miles of their facility, depending on their market. Which is EXACTLY why the US Post Office’s new venture, Every Door Direct Mail, will work so well for small businesses, like mortuaries, cemeteries and crematories, when reaching out to the neighborhood. With Every …Continue Reading
Apparently, lots of people. According to a recent interview with the folks at FuneralNet, one of their funeral home clients received more than 8,000 visits via Facebook in the past year. Think about it. Someone’s best friend passes away. They post a tribute to them on Facebook with a link to your funeral home. Their …Continue Reading
The best form of advertising has and always will be word of mouth — one consumer tells a friend, who tells another. In today’s world, this means a consumer sharing their opinions via online review sites like Google Places. Not only are reviews becoming a key factor with consumers, they also determine what order businesses …Continue Reading
There is no way I am trying to say your funeral home’s general price list (GPL) should be thought of as casually as a restaurant menu. I promise. But, I found an article this weekend explaining how graphic designers use color and placement to move diners to more profitable entrees and couldn’t help but see …Continue Reading
Guess what? adfinity is now a member of the Google Engage for Agencies program. What does that mean and why do you care? Well, Google Engage for Agencies helps train and support marketers like us who work with locally-focused small businesses. We had to sit through a training program that shows how Google advertising and …Continue Reading
adfinity is a full-service ad agency, so we purchase radio and television advertising for funeral homes (and other companies) nationwide. And during an election year – especially the three months leading up to November – it is pretty tough to get a spot on popular cable channels, let alone network, that doesn’t cost a fortune. …Continue Reading
Facebook surpassed 900 million active users worldwide last month and there are currently 155.7 million Facebook users in the United States. So, the majority of your community — and target market — is probably online. For funeral home owners, having a Facebook page is a tricky proposition. You want to have a presence, but what …Continue Reading
Did you ever want to be a novelist? Cartoonist? Reporter? When I was younger, I wanted to be a writer for Rolling Stone magazine. I could see myself traveling around the world, getting to intimately know the rock stars I wrote about. The only thing writing for Rolling Stone and working for a funeral home …Continue Reading