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Everyone has an opinion. And thanks to the Internet, everyone’s opinion can now be heard in form of online reviews that can remain online indefinitely. And while Yelp and Yahoo! aren’t websites to ignore, poor Google ratings can do your funeral home permanent damage. If your funeral home receives a less-than-flattering Google review, here are …Continue Reading
For businesses attempting to reach consumers, feedback from online reviews of your products and service spreads the word in a way advertising can’t. And, as an added bonus, the reviews can dramatically raise a website’s visibility in search engines. Reviews and star ratings are often cited in search results. A Google search for “Los Angeles …Continue Reading
Our average funeral home client gets calls from families within one to 50 miles of their facility, depending on their market. Which is EXACTLY why the US Post Office’s new venture, Every Door Direct Mail, will work so well for small businesses, like mortuaries, cemeteries and crematories, when reaching out to the neighborhood. With Every …Continue Reading
Apparently, lots of people. According to a recent interview with the folks at FuneralNet, one of their funeral home clients received more than 8,000 visits via Facebook in the past year. Think about it. Someone’s best friend passes away. They post a tribute to them on Facebook with a link to your funeral home. Their …Continue Reading