5 Tips for High CTR Facebook Ads

Having literally poured thousands of dollars into just testing Facebook campaigns, I want to share what I’ve learned. There are certain things that if you’re not doing will not make you successful at Facebook advertising, end of story. If you’re looking at your Facebook Ad Manager and are seeing CTR rates of under .02%, scratching your head and asking yourself why you’re not spending less and making more, follow these killer tips:

1. Split Test

Making multiple copies of your ads is key in order for you to know what your winners are. I don’t use Tracking202/Prosper202, just subid’s and Facebook’s reporting feature.

Some things I change are:

Headline, Image, Body, Gender, Age, State, Country (for campaigns that allow international), and most importantly keywords (you can find the top 100 keywords in a later post).

2. Look At Other Ads

Other ads, especially if you notice a trend in how long they stay up on the ad board, are a good way to gauge the features that make a successful ad. Sure, there might be an idiot pouring money into bad ad copy but generally it’s the high converting ads that stay up for days at a time. You can even go as far as creating another Facebook profile with a different gender or age to see who else people are targeting.

3. Don’t Look at Other Ads

While looking at ads is great, stay original. Services like Visual Thesaurus allow you to easily come up with broad concepts, instead of being confined by adcopy someone else may have created. Don’t assume what everyone else has works, because chances are they are just experimenting like you.

4. Go Against The Crowd

You’d think that nighttime works best for dating campaigns? Well, I’ve actually seen the opposite. The truth is, besides split testing demographics and keywords, time of month, week, and ESPECIALLY day is crucial. Let me repeat that: time of day is crucial to how your adcopy performs. Not only that, but you’ll pay less per click at night.

5. Travel Abroad

Clicks are cheap internationally. An EDU campaign might bank you 5% ROI in the states, but 50% ROI if it’s a Canadian campaign. Experiment with the UK, Russia, even China. Google Translate is the best way to get high quality translation for low cost.